The idea
of producing premium quality wine that could be canned
was conceived by Greg in 1996 after an incident where
a glass bottle of wine accidentally fell into a Jacuzzi,
almost breaking. Necessity breeds invention!
From this, the idea of packaging premium quality wine
in a safe, convenient container was conceived and research
into the Vinsafe™ system commenced.
Barokes now operates on a global basis, producing and
marketing wine in a can within Australia and exporting
to a number of international markets, including Japan,
Hong Kong, Taiwan, Singapore, China, Canada, New Zealand,
throughout Europe, the Middle East, UK and the USA.
In particular, Barokes’ success in Japan is an
inspirational story for those wishing to break into this
notoriously difficult market. Within a very short time
Barokes have managed to penetrate this market and build
a brand which is now sold in over 1500 high-end outlets
throughout Japan.
A qualified lawyer, Greg has also worked as a criminal
prosecutor and in forensic and fraud investigation, having
trained both within the government and private sector.
Greg’s recent speaking engagements include - Honorable
Chairman, Australia China Economic Cultural Education
Development Committee Conference, JETRO (Japan External
Trade Organisation) – “Expanding Business
Reach in Japan” & Wealth Creators Entrepreneurs
Course – Barokes Case Study. |