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Greg Stokes
Greg Stokes is Chief Executive Officer and part owner of Barokes Wines. He is also one of the inventors of the patented Vinsafe® technology which enables premium quality, stability and longevity in the wine canning process. Like the ‘cask’ in the 1970s, Barokes’ world first patented system of producing and packaging premium quality wine in an individually sized sealed can (Vinsafe™), is revolutionising wine consumption and opening new markets for wine geographically and demographically.


Greg Stokes
   

The idea of producing premium quality wine that could be canned was conceived by Greg in 1996 after an incident where a glass bottle of wine accidentally fell into a Jacuzzi, almost breaking. Necessity breeds invention!

From this, the idea of packaging premium quality wine in a safe, convenient container was conceived and research into the Vinsafe™ system commenced.

Barokes now operates on a global basis, producing and marketing wine in a can within Australia and exporting to a number of international markets, including Japan, Hong Kong, Taiwan, Singapore, China, Canada, New Zealand, throughout Europe, the Middle East, UK and the USA.

In particular, Barokes’ success in Japan is an inspirational story for those wishing to break into this notoriously difficult market. Within a very short time Barokes have managed to penetrate this market and build a brand which is now sold in over 1500 high-end outlets throughout Japan.

A qualified lawyer, Greg has also worked as a criminal prosecutor and in forensic and fraud investigation, having trained both within the government and private sector.

Greg’s recent speaking engagements include - Honorable Chairman, Australia China Economic Cultural Education Development Committee Conference, JETRO (Japan External Trade Organisation) – “Expanding Business Reach in Japan” & Wealth Creators Entrepreneurs Course – Barokes Case Study.

His speaking topics include:

  • Brand building and export market development: This presentation follows the creation and evolution of a brand whilst offering a supporting toolkit. Learn how to tailor a brand strategy to achieve export success;
  • How to expand your business reach: Covers the development of strategic relationships, product champions, navigating cultural and language issues to penetrate country markets and strengthen growth potential in overseas markets;
  • Unique product development to global markets: Follow the story of how Greg built a unique product and created a new product category, from inception to global sales of over 3 million units in 3 years;
  • Innovation - how to turn a good idea into a viable business: Greg’s VIP concept - Vision, Innovation and Passion shows you how to create, develop and succeed in delivering a product that your demographic wants;
  • Small business development: Greg explores the line from concept to business plan, market creation and sales results to global category. The do’s and don’ts of small business development.

 

Barokes Wine's website is: www.wineinacan.com